Rovic Leers

About Us

Company Profile

In 2000, two of South Africa’s best known suppliers of farm machinery merged to form the new company Rovic & Leers (Pty) Ltd. Together these companies share a long history of supplying the needs of South African farmers, our history goes back to the establishment of HM Leers and company in 1927!

Today we employ 170 people and have branches in Cape Town, Johannesburg and Pietermaritzburg and also look after farmers’ needs in many sub-Saharan countries. Our key strength is providing our customers with quality products like the well-known Rovic range of fertiliser spreaders, front-end loaders, chisel ploughs, rippers, seedbed tine implements, Rovic Small and Large Grain Planters, as well as an imported line of premium machinery from internationally renowned brands like Kuhn, Krone, Seko, Cima, Quicke and many more. Coupled with our commitment to outstanding customer service and customer satisfaction, this makes us the farmer’s no 1 choice when selecting his future purchases.

Our Vision

To constantly strive to enrich the agricultural and related industry by providing innovative, cost effective and sustainable solutions to enhance and sustain positive development where the environment, agriculture and related industry will be the prime beneficiaries.

Market Coverage

Rovic Leers has a national market presence in South Africa & also has service points in NAMIBIA, ZIMBABWE, ZAMBIA, SWAZILAND and BOTSWANA. Other countries like ANGOLA, MALAWI, MOZAMBIQUE, TANZANIA and KENYA are currently being developed.
We have offices in Pietermaritzburg (Kwazulu-Natal province), Johannesburg (Gauteng) and Cape Town (Western Cape).

WE CARE, BECAUSE WE KNOW…

Our natural resources, especially soil, plant diversity, water and air are crucial for agricultural functions and we have to take care of and be responsible in the commercial production of food, to sustain life on this planet.

All our agricultural mechanisation solutions are focused on Conservation Farming as well as optimising productivity. We care about our planet, about our farmers and our future generations.